I’ve recently acquired more Jessie Matthews items via an ebay seller in the USA. Above you can see publicity material for her film “It’s Love Again.” These glossy photos are printed two per side, each side measuring 19 inches by 12 inches so most likely they would have appeared in cinema foyers.
Colourful publicity for First a Girl, probably my favourite Jessie Matthews film. Basically the same plot as the German film Viktor and Viktoria from 1933 and Victor/Victoria from 1982 with Julie Andrews. I like the Julie Andrews version but consider Jessie Matthews version superior.
Three more publicity leaflets. I assume these were given out in cinemas on the films releases.
This pair of grainy ads have been cut from newspapers and from the material on the reverse they are plainly American publications.
Two cigarette cards, the first from a series of “Modern Beauties,” the second from “From Screen and Stage.”
The sale of sheet music was still popular in the 1930s when Jessie was at the height of her film career and above are 4 examples.
Finally we have this curiosity from 1973, long after Jessie’s fame as the Dancing Divinity. According to the article inside this American publication Jessie’s films were enjoying a revival at the time. However the article rather ungallantly describes the 65 year old as “a portly grandmother.”
This fan magazine also gives a useful list of Jessie’s films:
